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Persuasive Communication

Although the role of power and persuasion is most evident in the careers of public servants, each person has numerous opportunities to use these resources to influence others on a daily basis.  Leadership and the ability to affect change—all largely depend on a person’s ability to make his or her views felt with enough credibility to enlist the support of others.

This course will give participants (with or without authority) the skills to give directives, improve performance, resolve conflicts, have an impact on decision-making and present ideas to management using persuasive techniques that will achieve the desired results.

Participants will learn:

  • The basic principles of persuasion
  • The benefits and shortcomings of persuasive communication
  • A step-by-step strategy for influencing the behavior of others
  • The internal and external factors that get a person’s attention
  • The role of credibility in persuading others
  • The impact of personal vs. position power in persuasion
  • To practice the art of persuasive communication

Who Should Attend:  Managers, supervisors and team leaders

Program Length:  One 8-hour session.

Methodology:  This program utilizes video, group discussion, structured exercises, practice exercises and a question and answer segment.

(516) 528-8865


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