How much time do you spend agonizing over a letter, a memo or e-mail that you have to write to a customer? And after you’ve written it, how satisfied are you with the results? Did you send the right message? Did they understand what you meant? Did you achieve your goal? The average person’s background in essay writing offers little help with business writing and in many ways teaches you the exact opposite of what you need to do when writing at work. Almost 60 million people have to write on the job. By some estimates, more than 60% are reluctant writers. So you are not alone. In this workshop, you will learn how to write effective letters, memos, and E-mails that get the results you want – and do it with ease.
You will learn:
The characteristics of effective written communications
How to see the customer’s point of view
The importance of building effective customer relationships through correspondence
The three-step formula for Writing Right
How to define and achieve your purpose
How to understand the needs of your audience
How to avoid writer’s block
The five C’s for clear customer correspondence
E-mail courtesy – do’s and don’ts
The impact of personality on writing style
How to use the “look” of your writing to enhance communication
Who Should Attend: Individuals, especially technical personnel, who need to write customer correspondence. Participants are asked to bring in samples of their memos, e-mails and correspondence.
Methodology: Self-assessment, lecture, group and individual practice exercises, case studies.
